Tom Cooney - Digital Designer
CoCreators are the content production arm of the Mindjumpers group. They have created over 50 films and produced thousands of pieces of digital content. Their mission is to "inspire and empower people to become part of the creator culture and produce film content in close collaboration with aspirational creators; enabling them to share their stories, passion and knowledge with the world”.
I was asked to produce an identity that would feel at home within the Mindjumpers family as well as giving them their own identity as a separate creative entity. I achieved this by creating a logo that was very similar to the (old) Mindjumpers brand coupled with a logo mark using elements of the brand in a creative and unexpected way. The circular logomark has echos of a camera lens and jumbled letters of the company name represent the unique vision of the creator behind the camera.
