Kraftvrk

Katie Cooks

Background

Kraftvrk is a CrossFit gym based in Copenhagen, who recently embarked on the process of expanding their business while exploring the fitness clothing market.

Branding

The Kraftvrk team were in the process of expanding their social presence when I was asked to create a new visual identity for them.

I produced an identity based on a simple colour palette of black and white, supported by muted secondary tones, coupled with strong typography to convey a feeling of strength, appropriate for the physical nature of the company's activities. Combined with imagery taken from workout sessions at their gym in Copenhagen, this simple approach reflects Kraftvrk's values, while giving an authentic view of the work they do.