Tom Cooney - Digital Designer
Kraftvrk is a CrossFit gym based in Copenhagen who recently embarked on the process of expanding their business while exploring the fitness clothing market.
Mindjumpers, who have been working alongside the Kraftvrk team to expand their social presence and refine their brand, tasked me to create a new logo and set of brand guidelines for the promotional team to follow when creating assets.
I produced a visual identity with a simple colour palette based on black and white, supported by muted secondary tones that refects Kraftvrk's nordic heritage while at the same time conveying a feeling of strength appropriate for the physical nature of the company's activities. This has been combined with imagery taken from workout sessions at their gym in Copenhagen to give authentic views of the work they do.
