Unlock.Life was a Danish, subscription based product for new parents. It's aim was to provide a handpicked range of toys and products, carefully chosen to compliment each stage of a child’s development and to deliver them at the appropriate time. The subscription included a range of books by a leading, Danish child development specialist.
As the lead designer on this project, I was tasked with creating a brand identity that embodied the imagination and wonder of childhood while communicating values of quality, creativity, development and trust. This was achieved through the use of clean and uncluttered layouts featuring quality photography of children at play combined with a naive illustration and typographic style.
A website was designed that would allow users to purchase or gift subscriptions on a monthly basis as well as providing a basic blog space in which to talk about the products provided.
