During 2018 Arla global undertook the mammoth task of redesigning their global brand, incorporating a number of their sub-brands into the new visual identity as well as introducing several new ones.
Mindjumpers were instrumental in helping them to understand digital best practices and how to adapt the new identity to work across multiple markets, as well as creating digital content and developing social strategies in the UK and Europe.
Numerous product packaging designs, colours and style guides had yet to be finalised when roll out of the new identity began and many of the guidelines were unsuitable for use on social channels having been developed in the most part for print, television and out of home use.
I was tasked to lead the creation of a digital guide that would outline the challenges of delivering content on mobile first platforms and advise on how best to implement the new visual identity across digital channels while retaining consistency with the global brand. The guidelines were also to be included within a digital toolkit for European partner agencies creating content for various local markets.
