HealthHero

Simplifying healthcare and improving lives

Katie Cooks

Background

HealthHero is the leading digital-first healthcare provider in Europe, their aim is to provide high quality healthcare through a unique combination of clinical expertise and smart technology.

In early 2021 I was hired by HealthHero to create a new illustration and icon language for a sub-brand that was undergoing a major brand refresh. Within a few months, my role had expanded to include other recently acquired sub-brands and ultimately a full-time position as design specialist.

Role

Over the past few years HealthHero has undergone a major company restructuring and subsequent rebranding exercise. In addition to my role as brand guardian, I have been responsible for implementing brand throughout the organisation and providing design guidance as it rolled out into new European markets. I was additionally tasked with brand development for our app, Symbio, which I worked on alongside our French product team.

I have been involved in all design tasks across the company; from creating content for social media to producing prototypes for future B2C propositions. My other responsibilities included; supporting marketing, sales and management teams with assets ranging from ads and pitch decks to animations and event resources.

Social

HealthHero - Social posts examples

HealthHero social content

Examples of brand coherence across various channels and content types

Website

HealthHero - Website homepsge

HealthHero website templates

Homepage template for a complex website, built on a framework of reusable content modules

Sales and Marketing assets

HealthHero - Services brochure layout

HealthHero brochures

Sales brochures showcasing HealthHero's core services
HealthHero - Presentation deck examples

HealthHero deck templates

Templates for introduction, presentation and pitch decks

Symbio

Symbio - Introduction Ad

Symbio Ads

Example advert from the "Meet Symbio" advertising campaign

Social

Symbio - Social post examples

Symbio social content

Examples of content showing brand coherence across various social channels

Onboarding

Symbio - Onboarding asset examples

Symbio onboarding deck

Various assets from the Symbio onboarding pack

App Store

Symbio - App store screen examples

Symbio App

An early draft of the Symbio App Store screens, including light and dark modes